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How Stevie Wonder helped create Martin Luther King Day

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Addendum: Eye-witness account by the Ratcliffs of the big D.C. rally

Stevie Wonder promotes the first official celebration of Martin Luther King Day, on Jan. 20, 1986, a national holiday that he, more than anyone else, is responsible for creating.

by Marcus Baram

On the evening of April 4, 1968, teen music sensation Stevie Wonder was dozing off in the back of a car on his way home to Detroit from the Michigan School for the Blind, when the news crackled over the radio: Martin Luther King Jr. had just been assassinated in Memphis. His driver quickly turned off the radio and they drove on in silence and shock, tears streaming down Wonder’s face.

Five days later, Wonder flew to Atlanta for the slain civil rights hero’s funeral, as riots erupted in several cities, the country still reeling. He joined Harry Belafonte, Aretha Franklin, Mahalia Jackson, Eartha Kitt, Diana Ross and a long list of politicians and pastors who mourned King, prayed for a nation in which all men are created equal and vowed to continue the fight for freedom.

Wonder was still in shock – he remembered how, when he was 5, he first heard about King as he listened to coverage of the Montgomery bus boycott on the radio. “I asked, ‘Why don’t they like colored people? What’s the difference?’ I still can’t see the difference.”

As a young teenager, when Wonder was performing with the Motown Revue in Alabama, he experienced first-hand the evils of segregation – he remembers someone shooting at their tour bus, just missing the gas tank. When he was 15, Wonder finally met King, shaking his hand at a freedom rally in Chicago.

At the funeral, Wonder was joined by his local representative, young African-American Congressman John Conyers, who had just introduced a bill to honor King’s legacy by making his birthday a national holiday. Thus began an epic crusade, led by Wonder and some of the biggest names in music – from Bob Marley to Michael Jackson – to create Martin Luther King Day.

Nancy Wilson, Eartha Kitt, Sammy Davis Jr., Sidney Poitier, Berry Gordy Jr. and Marlon Brando arrive at the funeral for Dr. King on April 9, 1968.

At Dr. King’s funeral, Stevie Wonder learned of John Conyers’ bill to make King’s birthday a national holiday. To overcome the resistance of conservative politicians, Wonder put his career on hold, led rallies from coast to coast and galvanized millions of Americans with his passion and integrity.

But it took 15 years.

In the immediate wake of King’s death, the political establishment was more concerned with keeping things calm, tamping down unrest, and arresting rioters and activists. It was a violent year – that summer the Democratic convention in Chicago exploded in chaos and another inspiring leader, Robert F. Kennedy, was killed by an assassin. The country seemed on the verge of civil war.

Conyers’ bill languished in Congress for over a decade, through years of anti-war protests, Watergate and political corruption, stifled by inertia and malaise at the end of the 1970s. The dream was kept alive by labor unions, who viewed King as a working-class hero, with protests that slowly built up steam.

At a General Motors plant in New York, a small group of auto workers refused to work on King’s birthday in 1969, and thousands of hospital workers in New York City went on strike until managers agreed to a paid holiday on the birthday. King’s widow, Coretta Scott King, led a birthday rally that year in Atlanta, where she was joined by Conyers and union leaders. By 1973, some of the country’s largest unions, including the AFSCME and the United Autoworkers, made the paid holiday a regular demand in their contract negotiations.

Finally in 1979, President Jimmy Carter, who had been elected with the support of the unions, endorsed the bill to create the holiday. Carter made an emotional appearance at King’s old church, Ebenezer Baptist Church in Atlanta.

But Congress refused to budge, led by conservative Sen. Jesse Helms of North Carolina, who denounced King as a lawbreaker who had been manipulated by Communists. The situation looked bleak.

By then, Wonder had matured from a young harmonica-playing sensation to a chart-topping music genius lauded for his complex rhythms and socially-conscious lyrics about racism, black liberation, love and unity. He had kept in touch with Coretta Scott King, regularly performing at rallies to push for the holiday. He told a cheering crowd in Atlanta in the summer of 1979, “If we cannot celebrate a man who died for love, then how can we say we believe in it? It is up to me and you.”

Stevie Wonder and Coretta Scott-King in 1984

Years earlier, Wonder had composed “Happy Birthday,” a song celebrating King’s life, dedicating the song and his next album to the cause. Originally, he was going to record himself singing the traditional song to King, but Wonder didn’t know the music, so he “wrote the hook for a different ‘Happy Birthday,’” remembers producer Malcolm Cecil.

He held onto it until “the movement for the holiday was gaining steam,” and made it the centerpiece of his next album, “Hotter Than July.” The record’s sleeve design featured a large photograph of King with a passage urging fans to support the holiday bill: “We still have a long road to travel until we reach the world that was his dream. We in the United States must not forget either his supreme sacrifice or that dream.”

That summer, Wonder called Coretta Scott King, telling her, “I had a dream about this song. And I imagined in this dream I was doing this song. We were marching – with petition signs for Dr. King’s birthday to become a national holiday.”

King was touched but she didn’t have much hope, telling Wonder, “I wish you luck, you know. We’re in a time where I don’t think it’s going to happen.”

Stevie performs alongside Bob Marley.

That August, during a memorable appearance with Barbara Walters on 20/20, Wonder played “Happy Birthday” on the keyboards, announcing that he would soon start a four-month tour with Bob Marley that would lead into a mass rally to push for the holiday.

The location was ripe with symbolism – the National Mall in Washington, D.C., where King had given his famous “I Have A Dream” speech. It was just a few months before the election that put Ronald Reagan in the White House, and Wonder was concerned about the “disturbing drift in the country towards war, bigotry, poverty and hatred.”

Tickets sold out for the concerts, buzz was building, but then disaster struck – Marley checked into a hospital in New York with the cancer that would cause him to perish just six months later. Wonder asked songwriter and poet Gil Scott-Heron, known for his polemic “The Revolution Will Not Be Televised,” to fill in for the ailing reggae superstar.

The tour was the highlight of Scott-Heron’s career, he later wrote in “The Last Holiday,” his book devoted to King and Wonder for inviting him to join the cause. At the end of every show, he would join Wonder on stage to lead the audience in a rousing rendition of “Happy Birthday.”

The tour was full of extremes. When they played at Madison Square Garden in November, Wonder delighted the huge audience with a surprise guest – the Prince of Pop. Michael Jackson slid on to stage during the reggae rhythm of “Master Blaster” and the crowd screamed as he twirled “like a boneless ice skater,” remembered Scott-Heron.

And when they played in Los Angeles a week later with Carlos Santana, Wonder had to somberly announce John Lennon’s killing that night to a stunned audience that soon started wailing and breaking down in tears. In a moving elegy, Wonder talked about their friendship and praised Lennon’s integrity, connecting him to King, drawing “a circle around the kind of men who stood up for both peace and change” and making the upcoming rally even more significant.

Stevie Wonder, with Gil Scott Heron, Rev. Jesse Jackson and Gladys Knight, holds a press conference at the Rafu Gallery in Washington, D.C., on Jan. 15, 1981, the day of the rally on the National Mall.

The mood was somber by the time the tour arrived in Washington in early 1981, as the liberal city prepared for Reagan’s inauguration. No one expected much of a turnout for an MLK rally on a chilly snowy day.

But 100,000 people from all over the country braved the cold on Jan. 15 to hear Scott-Heron, Diana Ross and Jesse Jackson speak. When Wonder came up to the podium, the audience started chanting, “Happy Birthday!”

He spoke eloquently: “Why Stevie Wonder, as an artist, why should I be involved in this great cause? … As an artist, my purpose is to communicate the message that can better improve the lives of all of us. I’d like to ask all of you just for one moment, if you will, to be silent and just to think and hear in your mind the voice of our Dr. Martin Luther King.”

Despite the outpouring of support – and millions of signatures gathered by Wonder and his team – Congress continued to debate the issue. President Reagan opposed the holiday, citing the cost of another national day off and suggesting instead a scholarship program for young Blacks.

Wonder came back the next January for another rally, and finally hearings resumed in 1982 and 1983. Though both Coretta Scott King and Wonder gave moving testimony, conservatives were on fire, led by Jesse Helms.

During an intense filibuster, the North Carolina Republican labeled King a “Marxist-Leninist” whose “whole movement included Communists” and called on the FBI to release its records on King. His language was so hateful that at one point, New York Sen. Daniel Patrick Moynihan angrily threw a batch of Helms’s documents on the floor, calling it a “packet of filth.”

On Nov. 2, 1983, Coretta Scott King watches President Reagan sign the bill making Martin Luther King Jr. Day a national holiday. Despite Stevie Wonder’s determination, she hadn’t expected the holiday to become law.

At that point, the rhetoric had grown so incendiary that even moderates in opposition felt compelled to express their support for the holiday. The bill passed, 78 to 22. Reagan signed the bill into law in November 1983, but the holiday was not officially observed until the third Monday of January 1986. For many years to come, certain states refused to honor the holiday until in 2000 South Carolina became the final state to recognize Martin Luther King Day.

Stevie Wonder continues to celebrate King’s birthday with frequent performances. On Nov. 24, 2014, he was honored with the Congressional Medal of Freedom at the White House by President Obama, who told the singer that the first record he ever bought was by Wonder.

Marcus Baram, Fast Company features editor, alum of the Wall Street Journal, NYO Magazine and the New York Daily News, author of “Gil Scott-Heron: Pieces of a Man,” and skeptic, can be reached at mbaram@fastcompany.com or @mbaram. This story first appeared on Medium’s Cuepoint.

President Obama awards the Medal of Freedom to Stevie Wonder in the White House on Nov. 24, 2014. The Medal of Freedom is the country’s highest civilian honor.

Dr. Willie and Mary Ratcliff: We were there!

On Jan. 15, 1981, we were in the crowd of 100,000 enthralled by Stevie Wonder’s persistent demand that the USA owed Black people a national holiday dedicated to the heroic Dr. Martin Luther King Jr. It was a cold day in the swamp Washington, D.C., was built on; a light blanket of snow covered the National Mall.

Only a small crowd was expected, but nevertheless the cops were well prepared to make us unwelcome. Mounted police used their horses as battering rams running at the edges of the crowd. Instead of running people off, all they did was push us closer together.

We stayed tightly packed when we realized how much warner we were with our bodies united in what amounted to one huge embrace. Though people came from all over the country – we had come all the way from Alaska – most of the nearly all-Black crowd were native Washingtonians, poor people dressed in thin jackets and holey tennis shoes.

Two groups populated the Mall that afternoon: the poor masses Dr. King sacrificed his life for and the ultra-rich, most notably well dressed men hurrying to inaugural events with their wives wrapped in bushy mink coats looking like giant squirrels. The first presidential inauguration of Ronald Reagan was just five days away.

Imagine the drama as we gathered for the rally – those thin jackets and holey shoes walking toward the rally passing the mink coats headed the other way. Stevie Wonder’s crowd knew we had our work cut out for us, just as we did when Trump was inaugurated.

Stevie had brought a good sound system. We could feel the power of the people as one revolutionary message after another rang out across the crowded Mall. The police hadn’t been able to run us off, so they tried to drown us out, flying helicopters low over our heads, especially when Stevie led us in singing “Happy Birthday” over and over again. All the helicopters accomplished was to blow the snow away from our feet.

That was the only time we ever saw Stevie Wonder in person; the bond between him and his people was palpable and powerful. And his advocacy for and solidarity with heroic Black leaders didn’t stop with Martin Luther King.

This story about Stevie Wonder starts in 1968, when he was a teenager. But he was already a famous entertainer, known nationwide as Little Stevie Wonder. A friend who had lived in the Detroit Panthers’ home and headquarters said that whenever the Panthers needed to rally the people, they’d first invite Little Stevie Wonder, who could draw on short notice a crowd of as many as 25,000.

We thank Stevie Wonder for daring to fight for all the heroes across the enormous and glorious spectrum of the struggle for Black liberation.

Dr. Willie Ratcliff and Mary Ratcliff, publisher and editor of the Bay View, can be reached at editor@sfbayview.com or 415-671-0789.

The post How Stevie Wonder helped create Martin Luther King Day appeared first on San Francisco Bay View.


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